Welcome back!

Making money online, like any other businesses and professions, is seen by many people through a rose-coloured filter. We look at Bill Gates, Michael Jordan, Ashley Qualls, J.K Rowling, Robert Kiyosaki, Warren Buffett, and the myriad of dot-com millionaires, and it looks as though success happened quickly and easily for them.

The media don’t help - they relentlessly plug story after story about plucky and dedicated individuals who have had apparently fast success, and who apparently modestly make reference to things like “hard work” and “good fortune” and “a great team”. The media play down these self-deprecating comments.

But it’s not the fault of the media. The media don’t cause this. One thing they do well is figure out what we want to hear, and give it to us by the bucketload. The media keep selling the notion of “overnight success” because we are desperate to buy it.

If someone promises you a quick and easy way to increase your income by $1000 a month, or to earn $10,000 a month, and they give you screen shots of hteir earnings and quotes from five other people who have used their system and got great results … let’s face it, some of you reading this now are already wondering where to enter your credit card details, aren’t you?

We don’t care what we have to do, as long as the result is quick and easy. And we don’t care how much it costs, if we’re going to earn it back almost immediately anyway. As long as we have the asking price - or we can put it on credit - we’re in.

Don’t feel guilty - this is not anyone’s fault. We are all hard-wired to respond this way, which is why all sales letters are fundamentally the same. It works.

Over my next couple of blog posts, I will be explaining how this psychological process works, and how you can set yourself free from the compulsion to jump whenever a sales letter snaps its fingers.