Google Analytics is free, which is great when you are just starting out online, and it is fairly easy to install.

Even if you don’t own the website directly - say, for example you are writing lenses on Squidoo, or Hubs on HubPages, or a blog on Blogger.com - many of these platforms support Google Analytics and encourage their users to track visitors using Google Analytics.

A couple of days later, we noticed a rush a traffic to our website - to the Internet Basics page. This was a brand new domain name, just registered, and we hadn’t done anything to promote the site, but suddenly a flood of over a thousand visitors hit our site in a single day!