As a business owner, you live and die by your profitability. You can work incredibly hard in your own business and still lose money. If you don’t know which activities are making you money and which ones for costing more than they bring in, then you have no way to improve your business performance.

I know people who were apparent overnight successes in making money online, real estate investing, multi-level marketing, and traditional business. In every case, without exception, those people had done their “success apprenticeship” in another vehicle - often more than one other vehicle - before falling into the one that worked for them just as they were psychologically ready for huge success. If you have not yet done your apprenticeship anywhere, then there will be no overnight success for you.

Since developing our own online businesses, I have come to realise that there is something decidedly smelly about the way the internet marketing industry works. It is completely possible to make money online - we do - but it is not at all like the image that it is portrayed in all those sales letters and sales pitches from stage.